Bid management

Automated bid management that respects your budget guardrails

Promoto helps small businesses manage PPC bids and caps with AI recommendations, nightly reviews, performance checks, and plain-English explanations before spend drifts out of control.

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  • Max CPC and daily-cap guardrails per campaign
  • Bid-cap recommendations tied to real performance
  • Nightly optimizer checks before changes are suggested
  • Automatic surfacing of wasteful keywords and search terms
Campaign focus
automated bid management
30
day kill-rule discipline
Hard budget caps and approval gates
Daily optimization and plain-English reporting
You keep your own ad accounts and billing
Why it fits

Automated Bid Management for PPC

Bid management is where small campaigns quietly leak money. A keyword may be worth testing at one price and absurd at another. Promoto watches performance, cap pressure, and campaign goals so bid changes become deliberate decisions instead of guesswork.

Max CPC and daily-cap guardrails per campaign
Bid-cap recommendations tied to real performance
Nightly optimizer checks before changes are suggested
Automatic surfacing of wasteful keywords and search terms
Audit trail so you can see what the AI wanted to change
Use cases

Built around the PPC work that usually gets neglected.

Rising CPCs

Keep expensive keywords from consuming the budget without scrutiny.

Lead campaigns

Use CPA and conversion context when evaluating bid changes.

Budget pacing

Spot when campaigns spend too quickly or too cautiously.

Workflow

Bid automation with explainable decisions

Promoto is built around the same operating model on every ad network: connect the account, approve the plan, then let the AI handle routine optimization.

Related resources

1

Set daily caps, max CPC comfort zones, and campaign goals.

2

Let Promoto watch spend, conversions, and poor-fit search terms.

3

Review bid and pause recommendations with the reasoning attached.

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In the Media

Listen to Bo Discuss the Launch
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Read the press release
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Managed service, clear scope

Ad spend is billed directly by Google or Meta. You own the account, data, and campaign history.

Founding offer

Founding Managed

$249/month

$299 one-time setup

  • One product and one ad network
  • One active campaign
  • Up to $2,500/month in ad spend
  • Tracking check, build, launch, optimization, and reporting
Apply for the founding pilot

Growth Managed

$499/month
  • Up to three products and two networks
  • Up to five active campaigns
  • Up to $10,000/month in ad spend
  • Cross-network attribution and priority review
Apply for Growth
Free Keyword research, tracking check, campaign audit, and one campaign preview remain free.

Common questions

Does automated bid management mean Promoto can spend without limits?

No. Promoto is built around hard budget caps, plan spend ceilings, and approval-oriented decision trails. Automation should tighten control, not remove it.

Can Promoto work with Google Ads bidding strategies?

Promoto operates above the ad account: it evaluates campaign goals, spend pacing, keyword waste, and bid caps so the account settings match the business guardrails.

Is bid management enough by itself?

Usually not. Promoto pairs bid management with keyword cleanup, ad copy testing, tracking checks, and reporting because bids are only one part of PPC performance.

Put Promoto to work on your next campaign

Request a free campaign plan. We will review your offer, tracking, and goals before recommending a managed service.

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