Archieboy portfolio evidence
Real advertising results, including the losses
Three campaigns already featured on our homepage, evaluated using a consistent 30-day customer window. These are our own businesses, not outside client testimonials.
Snapshot: 2026-10-01; completed reporting days through 2026-09-30. Each included customer has had 30 days from their first attributed visit to buy. This is not a comparison of the last 30 calendar days.
| Campaign | Ad spend | Attributed revenue | Gross ROAS | Estimated contribution ROAS |
|---|---|---|---|---|
| BookyAwards Meta · Purchases | $8,180.60 | $11,187.30 | 1.37× | 1.32× |
| Review Copy Club Meta · Reader registrations | $921.29 | $0.00 | 0.00× | Not reported: cost inputs incomplete |
| BookReelz Meta · Registrations | $5,460.89 | $4,573.10 | 0.84× | 0.69× |
BookyAwards
Included acquisition dates: 2026-06-10 through 2026-08-31. Recorded campaign status at the snapshot: active.
504 attributed registrations; 145 buyers; 170 purchase events within the customer window.
What this teaches: Measure paid entries and acquisition costs; do not infer profitability from registrations alone.
Cost model: 2.9% of revenue + $0.30 per purchase; $0.12 per sale; $0.00 per registration. Refund deduction in this snapshot: $0 because refund coverage is not reconciled, not because no refunds occurred.
Review Copy Club
Included acquisition dates: 2026-06-16 through 2026-08-31. Recorded campaign status at the snapshot: active.
1346 attributed registrations; 0 buyers; 0 purchase events within the customer window.
What this teaches: Low-cost reader registrations are not evidence of paying customers or profitable advertising.
The first-party ledger attributes no purchase revenue to these reader cohorts. That does not prove the readers created no value: downstream author revenue and unattributed transactions are outside this measurement. The campaign is paused.
BookReelz
Included acquisition dates: 2026-07-02 through 2026-08-31. Recorded campaign status at the snapshot: paused.
4048 attributed registrations; 107 buyers; 144 purchase events within the customer window.
What this teaches: Include the cost of free trailer generation and check whether registrants become paying customers.
Cost model: 2.9% of revenue + $0.30 per purchase; $0.24 per sale; $0.15 per registration. Refund deduction in this snapshot: $0 because refund coverage is not reconciled, not because no refunds occurred.
How the figures are selected and calculated
The publication scope is fixed to BookyAwards, Review Copy Club, and BookReelz: the three campaigns previously shown on the homepage. All three remain included regardless of outcome. This is a limited case-study set, not our full portfolio or a claim about average client results. New campaigns and external clients are not added automatically.
First-party purchase records are matched to each customer’s first attributed visit. Purchases within 30 days of that visit count; subscription renewals do not. Advertising spend includes all clicks on the eligible acquisition dates, including clicks from people who never registered. Shared-pixel purchase totals from ad networks are not substituted for missing first-party transactions.
Estimated contribution is attributed purchase revenue minus modeled payment-processing and variable fulfillment costs, before ad spend. Divide that contribution by ad spend to get contribution ROAS. Below 1× means the measured contribution did not cover the advertising cost; above 1× still leaves the excluded costs to pay.
Recorded outcomes can change as attribution is repaired. Each publication is retained as a dated snapshot, so older claims remain inspectable. Results are refreshed monthly; failures leave the prior dated snapshot visible.
