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Promoto FAQ

Straight answers about AI-managed ad campaigns, billing, ad spend, and account setup.

No prior ad experience is needed. Promoto guides you from product setup and campaign drafting through approval, while the managed operator and software handle tracking checks, launch, reporting, and ongoing review. You can also choose how much eligible AI work applies automatically versus waiting for your approval.

Request a free campaign plan by telling us what you sell, your current ad spend, and the result you want. Our team reviews your offer, tracking, and best-fit ad network, then recommends Founding Managed or Growth Managed before you commit to anything. There's no obligation, and your ad accounts and ad spend stay under your control throughout.

Promoto charges a monthly management fee through Stripe. Your ad spend is billed directly by each ad network, such as Google, Meta, or LinkedIn, using the payment method you keep with that network. Promoto does not hold or mark up your ad budget.

Yes. promoto.io/proof publishes dated portfolio results, including campaigns that did not work out and where measurement is limited -- we do not cherry-pick. If you want to see what a recommendation actually looks like, promoto.io/sample-campaign-plan walks through an illustrative plan, including a clear case for holding when the numbers do not support spending.

Promoto's core managed service covers Google Ads and Meta (Facebook and Instagram). LinkedIn, Microsoft Advertising, and Reddit Ads can also be connected but are currently private beta with limited availability. Each network has its own minimum daily budget -- LinkedIn requires at least $10 per day, Reddit requires $5 per day, and the others require $1 per day.

Yes. The Promoto homepage includes a free keyword-ideas tool. Enter a topic or paste a website URL to see estimated monthly search volumes for related terms. Visitors can run a few lookups without creating an account, and signed-in users on paid plans can run significantly more searches per day.

LinkedIn Ads is currently private beta with limited availability. Where available, Promoto drafts LinkedIn campaigns with B2B audience targeting by job title, industry, company size, and seniority level, on the Growth Managed plan with a $10/day minimum budget. Contact us to check current availability for your account.

Reddit Ads is currently private beta with limited availability. Where available, Reddit's most powerful targeting option is community (subreddit) selection -- Promoto suggests 6 to 12 active subreddits where your target audience is genuinely present, which typically outperforms interest-only targeting on other networks. Reddit requires a minimum daily budget of $5 and is a good fit for developer tools, indie products, niche services, and anything with a strong community following.

Promoto currently offers two managed plans, both application-based rather than instant self-serve checkout: Founding Managed ($299 one-time setup + $249/mo) covers one product, one ad network, one active campaign, and up to $2,500/mo ad spend; Growth Managed ($499/mo) covers up to three products, two networks, five active campaigns, and up to $10,000/mo ad spend. Request a free campaign plan and our team confirms fit before you commit to anything. A free tier remains available for keyword research, tracking checks, and one campaign preview — but launching to live networks requires a managed plan.

Microsoft Advertising is currently private beta with limited availability. Where available, you can connect your account from the Connections page; it reaches searchers on Bing, Yahoo, and DuckDuckGo and follows the same planning, approval, and nightly optimization workflow as Google Ads, with a $1/day minimum budget on the Growth Managed plan. Contact us to check current availability for your account.

Yes. You can cancel from your account settings. Cancellation takes effect at the end of the current paid billing period, and no further Promoto subscription charges are made after that.

When you cancel, your plan stays active through the end of your current billing period. After that, your account reverts to the free tier — your campaign history and connected ad account links remain visible, but launching new campaigns requires an active paid plan. Any campaigns already live in your ad accounts continue running normally; Promoto does not pause or delete them on your behalf.

Promoto is a managed advertising service that combines an experienced operator with software for campaign planning, tracking checks, creative and copy, launch, budget guardrails, optimization, and reporting. You keep your own ad accounts and approve every campaign before it launches.

Promoto includes an AI Advisor tool that evaluates your landing page and product description, then ranks Google, Meta, LinkedIn, and Microsoft Ads by fit for your specific offer. Each network receives a score, a verdict, and a suggested starting budget so you can make an informed decision before spending anything.

Yes. You should use your own ad accounts for the networks you want to advertise on. That keeps billing, ownership, approvals, and account history under your control.

Yes, on the Growth Managed plan, which covers up to three products. Each product gets its own onboarding profile, targeting guardrails, and campaigns. The Founding Managed plan is designed for a single product.

Yes. Promoto scans your website for GA4, Google Ads tags, Meta Pixel, LinkedIn Insight, and Reddit Pixel and shows you which are detected and which are missing. If a tag is absent, the tool provides installation guidance so tracking is in place before your campaigns go live.

Yes. Promoto automatically audits your campaign destination URL before launch, scoring it from 0 to 100 on factors like page speed, headline clarity, call-to-action visibility, trust signals, and mobile compatibility. If the score is below 60, specific issues are flagged so you can fix them before spending money on clicks. You can re-run the audit at any time from the campaign detail page.

Yes. Each campaign has a downloadable plain-text version of its landing page audit — open the campaign, then use the "Download audit" link to get a file you can forward to a developer or paste into any tool. The file includes the score, every flagged issue, and the technical signals Promoto detected.

Yes. From the Tracking page, generate a private API key and send purchase, signup, lead, or registration events directly from your server or checkout system. These first-party conversions feed the same attribution Promoto's optimizer and reporting use, which helps when browser-based pixels miss events. Your key is shown once at creation, so copy it right away, since Promoto stores only a fingerprint and can't display it again. You can revoke a key anytime without losing previously recorded events.

No ad platform can honestly guarantee specific results. Promoto helps with setup, monitoring, optimization, and cleanup, but performance depends on your offer, budget, market, creative, landing page, tracking quality, and ad network review decisions.

Yes. Campaign pages show first-party revenue and sign-ups by the country the person was actually in when they registered, rather than the country the ad network attributed the click to. This recording started September 5, 2026, so earlier sign-ups are grouped under "Unknown" rather than guessed at.

Yes. Promoto is designed around reviewable campaign drafts and guardrails so you can inspect what is being prepared before live ad spend is committed.

Yes. Every AI-drafted ad is automatically screened for the most common reasons networks reject ads — like unproven superlative claims ("#1", "best") and copy that references a different product or brand. Findings appear as warnings right on the campaign draft so you can fix them before launch. If a custom ad idea you generate comes back clearly off-brand, Promoto blocks it automatically until you rephrase.

Yes. When drafting a campaign you can set an optional end date. Promoto will automatically pause the campaign when that date arrives, so your budget stops exactly when you plan. You can also pause or stop any campaign manually from the dashboard at any time.

Yes. When drafting a Meta campaign, Promoto presents a theme picker with options like curiosity gap, pain empathy, social proof, transformation story, and more. Each theme you select generates a separate ad variant written to that angle and paired with a matching image. Meta automatically concentrates spend on whichever variant performs best, so picking a range of themes up front is a good way to discover what resonates with your audience.

Yes. When you draft a Meta campaign, Promoto automatically generates a matching ad image for each creative variant based on your chosen theme and product description. You can review all images in the campaign draft before approving, and regenerate any image if you want a different look. Images are produced using AI image generation and are included in the draft at no extra cost.

By default, Promoto automatically adds only high-confidence negative keywords for clearly off-topic, wasteful, or competitor searches in Google campaigns. You can switch this feature to Review first or Off from the AI Behavior panel, and the Auto-Negatives dashboard shows applied changes and lets you undo them.

Yes. Promoto collects comments from Meta ad posts for live, paused, and archived campaigns and shows them in the campaign Comments tab, because those posts can remain public after a campaign stops. Comments are tagged as questions, positive, neutral, negative, spam, hostile, or author promotion; the daily review answers supported questions, hides clear hostile or unrelated spam, and holds uncertain links or criticism for human review. You can mark comments as handled and refresh the list at any time.

Yes. Live or paused Meta campaigns have an Edit live targeting panel where you can adjust age range, gender, devices, countries, and placements, with a confirmation before the change reaches the live ad set. Because a targeting change may restart the network's learning phase, Promoto gathers fresh evidence before making new recommendations.

Yes. From the campaign page you can add a second ad set that runs the same ads in the same placements, changed in one way only: who sees them. It is created paused, so nothing spends until you review it and switch it on — your original ad set keeps running untouched the whole time.

Yes. When a search term in your Google campaign consistently drives conversions at or below your cost target, Promoto flags it as a keyword candidate. By default you review each proposal before anything is added, but you can switch to auto-approve — Promoto adds it immediately and emails you — or turn the feature off entirely. Adjust this in the AI Behavior panel on your dashboard.

Yes, on the Growth Managed plan when creative automation is enabled. After variants have enough evidence, Promoto evaluates them using the result you chose and waits for a meaningful confidence level before proposing a one-for-one replacement of an underperformer. Whether that change applies immediately, after a 24-hour grace period, or only with approval follows your AI Behavior setting; healthy ads are not removed merely to reduce the number running.

Yes. Every campaign page has a "Creative locked" toggle. Turning it on stops Promoto from automatically pausing, replacing, or generating new ad creative for that campaign, while metrics and the safety-net pause check keep running as normal. Turn it back off anytime to resume automatic creative optimization.

Ad networks make their own approval decisions. If an ad is rejected, Promoto can help identify the issue, adjust copy or targeting where appropriate, and prepare a revised version for review.

Yes, for Meta campaigns. From the campaign page you can set the optimizer's target to cost per purchase, cost per registration, or click-through rate, and Promoto will use that measure to decide which ad variants are winners or losers going forward. This only changes how future creative decisions are judged -- it does not retroactively re-score ads already paused.

Yes, for live paid-plan campaigns. Promoto sends a plain-English daily summary covering spend, link clicks, conversions, impressions, and recent trends, with context about what changed instead of only raw numbers.

Every night, Promoto reviews eligible live campaigns for search-term waste, keyword opportunities, and underperforming ad variants, then records its findings. Your AI Behavior setting decides whether winner rotation and bundled changes apply immediately, wait through a 24-hour grace period, require approval, or only notify you. Negative-keyword and winning-search-term automation have separate Auto, Review-first, and Off controls.

Yes — as a safety net, Promoto runs a daily check on live sales campaigns and automatically pauses one if revenue over the last 7 days (excluding the most recent 2 days, to avoid attribution lag) comes in below half of spend. If your product is a subscription, sign-ups are valued at their expected lifetime worth for this check (not just the first payment), so a profitable subscription campaign is not paused too early. You get an immediate email explaining why. Lead and traffic campaigns are excluded, since they are not expected to show revenue directly.

For sales campaigns, Promoto values each subscription sign-up at its expected lifetime worth rather than just the first payment — monthly plans default to 12x the first charge, one-time orders count at face value. This lifetime value is what the automatic safety pause, weekly budget advisor, and budget scale-up recommendations use to judge performance. You can fine-tune the multiplier for any sales campaign from the campaign detail page, or leave it blank for the automatic default. Your dashboard revenue charts always show actual cash collected, unaffected by this setting.

Promoto can automatically pause a live sales campaign when a conservative daily safety check finds it is clearly losing money, but it does not automatically raise or lower daily budgets. The weekly budget advisor recommends raise, hold, or cut only after mature evidence; you decide whether to change the budget from the campaign page.

Yes. Campaign pages for sales-based products show a "Is it making money?" readout that compares buyers grouped by equal time since their first paid click, and nets out card-processing fees, refunds, and any per-sale fulfilment cost. It's advisory only — it never changes your budget itself; the weekly budget-advisor recommendation is still the one that does that.

Every Monday, Promoto sends one digest covering eligible live or paused campaigns and gives a raise, hold, or cut suggestion only when two mature 14-day windows provide strong evidence. Mute a specific campaign from its Budget guidance panel, or use the unsubscribe link in the email to stop all weekly budget-advisor messages.

If a subscription payment fails, Promoto retries billing and gives you a 7-day grace period during which your plan keeps working normally. If payment still hasn't succeeded after the grace period, your account reverts to the Free plan — your campaign history and connections stay intact, but launching new campaigns requires an active paid plan. After 30 days without a successful payment, associated data is deactivated.

Yes. The AI Behavior panel lets you choose whether eligible Meta winner-rotation and bundled Google changes apply immediately, auto-apply after a 24-hour grace period unless you override, wait for approval, or only notify you. Negative-keyword and winning-search-term automation each have their own Auto, Review-first, and Off settings.

Yes, for lead-generation campaigns run through Meta Lead Ads, Promoto captures and stores the submitted leads so you can view, filter, and export them from the Leads dashboard. You can also configure automatic forwarding: set a forwarding URL and a shared secret on any campaign, and Promoto will POST each new lead to your endpoint in real time. Forwarding status (delivered, failed, or pending) is shown in the leads view.

Once your campaign has enough data, Promoto benchmarks your cost-per-lead, cost-per-sale, and click-through rate against published industry averages for your category (sourced from annual ad-industry reports). The comparison appears as a note on each campaign card in your dashboard — for example, "18% below average CPL" or "CTR 23% above average" — so you can quickly see whether your results are strong, typical, or worth investigating. These numbers are a reference point, not a guarantee.

Yes. Promoto operates in its own campaign set within your linked ad accounts and does not modify, pause, or touch any campaigns you created outside of Promoto. Your existing campaigns continue to run exactly as before. The nightly optimizer, auto-negative keywords, and challenger rotation only apply to campaigns launched through Promoto.

Yes. Promoto's free learning library at /learn includes step-by-step how-to articles on Google Ads, Meta advertising, LinkedIn campaigns, keyword research, and optimization best practices. The articles are available without an account — browse by topic or use the search to find setup guides and tips relevant to your situation.

Yes. Signed-in users can submit a review at promoto.io/review — just log in and share your experience in a few sentences. Once approved, your review appears publicly on the reviews page where prospective customers can read about real results.

Yes. Each Google campaign has a Keywords tab where you can view all active keywords, adjust individual or multiple bids, change match types, pause or enable keywords, add new keywords, and remove ones you don\'t want. Changes take effect in your Google Ads account within a few minutes. The nightly AI optimizer also monitors keywords automatically, but the Keywords tab gives you direct control whenever you want to make specific adjustments.

Yes. On any campaign page, use "Turn this image into a video" for a one-click looping video ad — no need to open the full Video Ad Studio. It costs 1 video credit, renders in a couple of minutes, and is added automatically alongside your image ad if the campaign is live. Not happy with it? Use "Revert to image" on that variant to go back at any time.

Yes. The Video Ad Studio lets you generate AI video ads directly from any campaign. Choose from three formats: a Motion Poster that animates your existing campaign image, a Cinematic Scene with AI-generated outcome footage and captions, or an AI Spokesperson that delivers your script on camera. Promoto renders the video in the background (usually a couple of minutes), then you preview and approve before anything goes live.

Each plan includes a monthly video credit allotment: Free plan (1 credit), Founding Managed (8 credits), Growth Managed (30 credits). Credits are consumed per render — a Motion Poster costs 1 credit, an AI Spokesperson costs 2 credits, and a Cinematic Scene costs 4 credits. Credits refresh at the start of each billing month. A rendered video still requires an active paid plan to go live as an ad.

Yes. On a Google Search campaign, use the Keywords tab to set a campaign-wide CPC cap; current keyword bids above the cap are lowered while bids already below it stay unchanged. With Maximize Clicks enabled, the same value becomes Google's per-auction CPC ceiling.

No — video credits refresh to your plan's monthly allotment at the start of each billing cycle and any unused credits from the prior month are replaced. The allotments are: Free (1 credit), Founding Managed (8), Growth Managed (30). Each render costs 1 credit (Motion Poster), 2 credits (AI Spokesperson), or 4 credits (Cinematic Scene), so it is worth planning your video ads before the month ends.

Most businesses qualify, but every product is screened against ad-network policy when you onboard, and periodically re-checked afterward in case your offering changes. A small set of categories is rejected outright, including prescription or compounded medications sold direct-to-consumer (such as GLP-1 drugs), peptides/SARMs/steroids marketed for human use, recreational drugs, weapons, counterfeit goods, adult content, and predatory finance or MLM schemes. Regulated categories such as pharmacy/telehealth, weight-loss products, supplements, CBD, alcohol, gambling, financial services, healthcare, political advertising, and dating services are accepted case-by-case after human review and, where required, proof of certification. If your product is flagged and you believe it's a mistake, contact support and a human will take a look.

Yes. For live Meta campaigns, the "Audience & placement decisions" panel on the campaign page breaks down performance by age, gender, device, and placement, and flags segments that are clearly underperforming so they can be excluded from future delivery. You review each suggested exclusion before it is applied, so a broad ad set can be pruned to focus spend on what actually converts.

Yes, in early access. From the Connections page, paste the API key from ads.openai.com -> Settings -> API keys to link your account -- this is different from your regular OpenAI platform key. Linking now lets Promoto start pulling performance metrics; drafting and launching new ChatGPT Ads campaigns through Promoto's guided flow is coming soon.

Promoto checks your plan's product, ad-network, active-campaign, and monthly-spend limits at the moment you launch. If a launch would exceed one, you'll see a plain-English message explaining which limit was hit — pause or archive an existing campaign, or upgrade your plan, to proceed. This check only affects new launches; campaigns already live are never paused or altered because of it.

A free account can draft one campaign to see the AI-built plan for itself, including targeting and ad creative. Drafting a second campaign requires a paid Managed plan. Only launching to a live ad network is ever separately gated by your plan's limits after that.

Yes -- click the chat bubble in the corner of any page to talk with Riley, our AI assistant. She can answer questions about your account, plans, and campaigns, and will loop in our team if something needs a human.

Yes, on a small scale. If you run an independent web or branding studio, promoto.io/partners explains how to refer a suitable client for a free campaign plan -- you keep your design engagement, and Promoto handles the agreed Google or Meta advertising work inside the client's own account. Referral credit runs through the existing Archieboy Affiliate Program.

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